The tentative structure includes a meet and greet, an introduction, and a 'workshop' segment with interactive group activities and discussions.

I'm planning to break down the participants into small groups, promoting exchange of ideas and maximising learning outcomes.

I'm also considering inviting three founders from various sectors to share their stories - starting from nothing, growing their businesses, and when language became important to them from a branding perspective. What do you think? Could that be overkill?

Topics include:

- The role and importance of a brand voice in a crowded marketplace.

- The proposition that luxury doesn't inherently equate to elegance.

- Practical exercises on establishing and effectively using a brand voice (details TBC).