I worked with Air France’s creative agency to deployed a personalised, irresistibly engaging email campaign for the 'Flying Blue' programme. Each message was filled with location-specific information and carefully chosen words designed to ignite a sense of adventure and loyalty. The result was a significant increase in email open rates and an upsurge in members actively participating to maximise their rewards. More than just boosting metrics, fostering a stronger bond between Air France and its 'Flying Blue' members.