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Cloudy Bay

Moët Hennessy's Cloudy Bay, a premier winery situated in the Marlborough region of New Zealand, stands as a beacon of elegance and sophistication within the wine industry.

Content strategy


Community manegment

The need

Shift the narrative to bring joy surrounding wine culture.

Through engaging narratives on Instagram, cutting through the intimidating jargon, showcasing wine as a source of pleasure rather than a sophisticated drill. Creating an inviting platform, encouraging interaction and fostering a thriving community of millennial wine enthusiasts, all while positioning Cloudy Bay as a trusted guide in this journey.