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onefinestay, a subsidiary of Accor, offers luxury home rentals , providing discerning guests with unique, accommodations, and homeowners with a trusted rental platform.

E-mail content
Social media
Brand guidelines

The need

We needed to understand the psyche of our target audience.

Guided by consumer personas, I developed content, including. Making sure that the brand voice permeated every piece of content, from enticing email subjects to vibrant destination guides and persuasive narratives. 

The result was a surge in engagement across all platforms, encapsulating onefinestay's core values of luxury, uniqueness, and trust. Beyond improving metrics, I helped shaped a consistent brand voice that helped onefinestay stand out in a crowded market, underlining the power of strategic storytelling.